False Start #60
Every time I say the words “break a leg” I’m suddenly reminded of a shampoo commercial from my childhood, late 1980s to early 1990s… and I realize that this is something I’ll never have back. There’s something about the way that this seemingly innocuous advertisement for hair care product haunts my adult life that I find incapable of expressing to anyone who’s never seen this commercial.
It’s something that I don’t feel comfortable sharing either, those public moments that suddenly become private connections, bridges that once linked my consciousness to the world destroyed forever, known only to the souls that dare to walk through the ruins, scrape off the moss growing on them and ruminate on their existence.
Is this what contemporary consciousness has been reduced to? A semantic wasteland waiting for us to play archeologist? To fill out the meanings of the past for a crowd that grows less and less attentive?